Stop running your business like every day is wedding day.

The Marathon Mindset Summit

For florists who know weddings are sprints, but business is a long game.

Over 2 days, we'll help you see exactly where sprint thinking is costing you,

and identify focused shifts that can make the biggest difference.

February 23 & 24 @ 11AM - 12:30PM ET

Hosted by Jeri Solomon (Business Growth Strategist), LuAnn Dickson (EveryStem), and Alison Ellis (Real Flower Business).

Who Is This For?

This summit is designed for experienced, event-focused floral designers who:

  • Regularly design for events and understand pressure

  • Are tired of running their business in constant urgency

  • Know they don’t need another quick fix or surface-level solution

  • Want clarity around what deserves their focus next

  • Are ready to strengthen the business behind their creative work

This summit may not be the right fit if you:

  • Are new to floristry or just beginning to take on event work

  • Are looking for shortcuts, hacks, or fast answers

  • Want step-by-step instructions or a one-size-fits-all solution

This isn't about doing more. It's about doing what matters.

If you're committed to staying in the industry you love

while building a business that supports you, you're in the right place.

Why the Marathon Mindset Matters

Running an event-focused floral business often means everything feels urgent. Many florists thrive on that adrenaline. But over time, constant urgency and our growing tolerance for it make it harder to slow down and see what’s actually working in your business.

We’ll look at your business through three lenses:

Mindset: How you lead, make decisions, and communicate with clients and staff.
Systems: What can be decided once and repeated
Tools: How software and templates support your systems so you're not reinventing the wheel.

This is a map, not a to-do list. We'll help you plot the course.
You’ll leave with a clear sense of what matters most right now for your business.

What You'll Walk Away With

This summit is about getting clear on what deserves your attention before taking action.

By the end of the Marathon Mindset Summit you'll have:

  • Clear insight into what’s creating the most friction in your business right now

  • A stronger sense of where your attention belongs, and where it doesn’t

  • Language to describe your challenges so you can address them directly

  • Perspective on what’s worth fixing now, and the confidence to let the rest wait

  • A clearer understanding of when more support makes sense

No pressure to change everything.

Just a clearer picture of where to direct your energy next.

What Happens Over Two Days

Day 1: See Where Sprint Thinking Is Costing You
Understand where sprint thinking shows up in your business and how it’s affecting the way you lead, operate, and make decisions.

Day 2: Choose Your Mile One
Diagnose where you’re losing the most time, energy, or money and decide what to work on first so your business can support you for the long run.

Raves from Participants

This has been AMAZING!!

"You have covered so much so clearly. A great nudge for me to get my rubber to meet the road. Thank you!

Janine”

"Thanks so much for your talent, time, and teachings. It has all been friendly, approachable, and systematic."

"All three of you are amazing! Thank you so much for always being great guides in this wild industry!"

Meet Your Presenters

is the founder of EveryStem and a longtime floral industry educator. Her work focuses on bringing clarity to pricing, recipes, and profitability so florists can make confident, informed business decisions.

is a business strategist and former floral studio owner with over 30 years of experience in the wedding and events industry. She guides florists to step out of urgency and lead businesses that fit their lives, with confidence and intention.

is the founder of Real Flower Business and a trusted educator for floral designers worldwide. She focuses on building clear systems that reduce chaos, improve consistency, and support long-term business stability.

Florals Provided By

Hosted by Jeri Solomon (Business Growth Strategist), LuAnn Dickson (EveryStem), and Alison Ellis (Real Flower Business).
We respect your inbox. Your information will never be shared or sold.
Questions? Contact us at jeri@jerisolomon.com

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